OUR STORY

As a tribute to the Bushido code of conduct and its 7 virtues, the black belt fighters, Claudio Alessi and Yvan Arpa, teamed up with Swiss watchmakers and created a timepiece cloaked with Gi Rectitude – Yu Courage – Jin Benevolence – Rei Respect – Makoto Honesty – Meiyo Honor – Chugi Loyalty.

The renowned Martial Arts master, Claudio Alessi, karateka 3e Dan, gained the World Championship title along with those of several European and Swiss Championships. This multi style Sensei who is a Mixed Martial Arts instructor has also developed a specific technique to teach Martial Arts to disabled people.

After 14 hard fought karate final matches, with and against his friend and competitor, Yvan Arpa decided to leave the tournaments’ tatami mats and join the challenging Swiss watchmaking scene. His sharp marketing vision fueled for success Sector No limit, the Hublot Big Bang and Romain Jerome, where he created an overnight sensation with the “DNA of Famous Legends” concept. He produced two collections “Titanic-DNA” and “Moon Dust-DNA”. Both became bywords for innovation, daring design and superb craftsmanship. The Black Belt Watch’s is an eloquent expression of his creativity, brimming with symbols and emotions.